How we plan a brand event in six weeks
Insight · 29 July 2026
A look inside our production timeline — from concept and venue to run-through and follow-up.
Six weeks is enough time to build a brand event that actually performs, provided the process is structured.
Week 1-2: concept, message and venue. Week 3: supplier bookings and technical plan. Week 4: content production and invitations. Week 5: rehearsal and run-through. Week 6: execution, live coverage and follow-up reporting.
The follow-up matters as much as the event itself: attendance, engagement and reach are measured against the goal set in week one.